About

I am head of data science and insights at MindFolio an innovation and analytics consultancy based in the UK. We specialise in residential, retail and mixed-use real estate environments.

My role at MindFolio includes developing analytical tools, designing data collection protocols and surveys, analysing customer behavioural data and visualising data for clients. My scope also goes beyond just the numbers; I am involved in project visioning/ideation, as well as producing strategic content for clients.

I have worked on a variety of projects ranging from researching concepts for a mixed-use office environment in Colorado to helping redesign the leisure and entertainment landscape for a mall operator in The Middle East.

Prior to joining MindFolio, I gained a PhD from the University of Zurich, where I focussed on behavioural decision-making.



Industry skills

urban design | behavioural design | green design | health/wellbeing
concept development | masterplanning
consumer research



Technical skills

R

shiny | shinyjs | shinydashboard | flexdashboard | markdown
ggplot2 | gganimate | plotly | networkD3 | r2d3 | leaflet | igraph
tidyverse

Analytical techniques

regression | clustering | decision trees
sentiment analysis | NLP | topic modelling

Research techniques

behavioural science
survey design/programming
best-worst scaling | conjoint | discrete choice modelling

Other skills

html | css | javascript
Windows server



Data visualisation

As data is now such an integral part of the decision-making process, I constantly work to ensure MindFolio operates at the bleeding edge of data visualisation and dashboard creation.


You can find an example of one of my creations here (works best on desktop) - a big data app which uses over 20 variables across London wards to get an understanding of community health. You can read more about the tool in this article for TechUK here.


To try and make data as accessible as possible, I also create interactive and visual graphics


Play with me, Iā€™m interactive


Open source projects

Click here to visit my GitHub profile for some open source R projects I have written