Dr Jamie Samson
About
I am head of data science and insights at MindFolio an innovation and analytics consultancy based in the UK. We specialise in residential, retail and mixed-use real estate environments.
My role at MindFolio includes developing analytical tools, designing data collection protocols and surveys, analysing customer behavioural data and visualising data for clients. My scope also goes beyond just the numbers; I am involved in project visioning/ideation, as well as producing strategic content for clients.
I have worked on a variety of projects ranging from researching concepts for a mixed-use office environment in Colorado to helping redesign the leisure and entertainment landscape for a mall operator in The Middle East.
Prior to joining MindFolio, I gained a PhD from the University of Zurich, where I focussed on behavioural decision-making.Industry skills
urban design | behavioural design | green design | health/wellbeing
concept development | masterplanning
consumer research
Technical skills
R
shiny | shinyjs | shinydashboard | flexdashboard | markdown
ggplot2 | gganimate | plotly | networkD3 | r2d3 | leaflet | igraph
tidyverse
Analytical techniques
regression | clustering | decision trees
sentiment analysis | NLP | topic modelling
Research techniques
behavioural science
survey design/programming
best-worst scaling | conjoint | discrete choice modelling
Other skills
html | css | javascript
Windows server
Data visualisation
As data is now such an integral part of the decision-making process, I constantly work to ensure MindFolio operates at the bleeding edge of data visualisation and dashboard creation.