Data-driven story teller




About

Currently, I am a Senior Research Manager at Vanson Bourne, a B2B market research agency based in the UK. My role involves managing the end-to-end running of market research projects. Distilling complex topics into compelling data-driven insight narratives.

I bring my data-driven stories to life using engaging or interactive infographics, web apps or dashboard, and create these using tools such as R Shiny and Plotly.

Prior to joining Vanson Bourne, I was Head of Data Science for MindFolio, a boutique management consultancy. I also hold a PhD from the University of Zurich, in behavioural science.



Industry skills

behavioural research
concept development | visioning
consumer/market research | brand research | research for content
end-to-end project management
line management



Technical skills

Research techniques

survey design/programming
quant & qual
maxdiff | conjoint

Analytical techniques

base statistical techniques | clustering/segmentation | ML
sentiment analysis | NLP | topic modelling

R

shiny | markdown
ggplot2 | plotly | leaflet
tidyverse
API’s | webscraping

Other skills

html | css | javascript
Git | GitHub
Netlify | MongoDB



Projects

From creating a unique bespoke survey platform to a tool to analyse community health, I have worked on a range of development-led data projects, bringing a unique perspective on how data is presented/used



You can find an example of one of my creations here (works best on desktop) - a big data app which uses over 20 variables across London wards to get an understanding of community health. You can read more about the tool in this article for TechUK here.

See how the tool can be used to generate insights for a community: here

Using my background in behavioural science, I have also helped innovate and develop MindFolio’s Place Attachment insights system. This tool combines allows us to measure people’s emotional connections to a place and where improvements are needed to help create more wholesome communities. You can find more details here.



Open source projects

Click here to visit my GitHub profile for some open source R projects I have written